Plum lounge chair has been carefully designed to appear soft and welcoming. And like a real-life hug, the curving profiles and rounded surfaces that give the collection its character are not strictly mathematical but are a combination of progressive curves. Imagine a hotel lobby or a private lounge setting -the design must work in any situation. A great deal of attention has been given to sculpting the volumes of each piece, making them attractive from all angles and even when seen from behind.